diff --git a/contracts/utils/contracts/src/LibAddressArray.sol b/contracts/utils/contracts/src/LibAddressArray.sol
index 2206cb6678..aa10ea4945 100644
--- a/contracts/utils/contracts/src/LibAddressArray.sol
+++ b/contracts/utils/contracts/src/LibAddressArray.sol
@@ -18,11 +18,13 @@
 
 pragma solidity ^0.5.9;
 
+import "./LibAddressArrayRichErrors.sol";
 import "./LibBytes.sol";
 
 
 library LibAddressArray {
 
+
     /// @dev Append a new address to an array of addresses.
     ///      The `addressArray` may need to be reallocated to make space
     ///      for the new address. Because of this we return the resulting
@@ -51,10 +53,12 @@ library LibAddressArray {
         //  `freeMemPtr` == `addressArrayEndPtr`: Nothing occupies memory after `addressArray`
         //  `freeMemPtr` > `addressArrayEndPtr`: Some value occupies memory after `addressArray`
         //  `freeMemPtr` < `addressArrayEndPtr`: Memory has not been managed properly.
-        require(
-            freeMemPtr >= addressArrayEndPtr,
-            "INVALID_FREE_MEMORY_PTR"
-        );
+        if (freeMemPtr < addressArrayEndPtr) {
+            LibAddressArrayRichErrors.MismanagedMemoryErrorRevert(
+                freeMemPtr,
+                addressArrayEndPtr
+            );
+        }
 
         // If free memory begins at the end of `addressArray`
         // then we can append `addressToAppend` directly.
diff --git a/contracts/utils/contracts/src/LibAddressArrayRichErrors.sol b/contracts/utils/contracts/src/LibAddressArrayRichErrors.sol
new file mode 100644
index 0000000000..304d8036b3
--- /dev/null
+++ b/contracts/utils/contracts/src/LibAddressArrayRichErrors.sol
@@ -0,0 +1,46 @@
+/*
+
+  Copyright 2019 ZeroEx Intl.
+
+  Licensed under the Apache License, Version 2.0 (the "License");
+  you may not use this file except in compliance with the License.
+  You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+  Unless required by applicable law or agreed to in writing, software
+  distributed under the License is distributed on an "AS IS" BASIS,
+  WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+  See the License for the specific language governing permissions and
+  limitations under the License.
+
+*/
+
+pragma solidity ^0.5.9;
+
+import "./LibRichErrors.sol";
+
+
+library LibAddressArrayRichErrors {
+
+    using LibRichErrors for *;
+
+    // bytes4(keccak256("MismanagedMemoryError(uint256,uint256)"))
+    bytes4 internal constant MISMANAGED_MEMORY_ERROR_SELECTOR =
+        0x5fc83722;
+
+    // solhint-disable func-name-mixedcase
+    function MismanagedMemoryErrorRevert(
+        uint256 freeMemPtr,
+        uint256 addressArrayEndPtr
+    )
+        internal
+        pure
+    {
+        abi.encodeWithSelector(
+            MISMANAGED_MEMORY_ERROR_SELECTOR,
+            freeMemPtr,
+            addressArrayEndPtr
+        )._rrevert();
+    }
+}
diff --git a/contracts/utils/test/lib_address_array.ts b/contracts/utils/test/lib_address_array.ts
index bb0d441a5c..e88fe892ed 100644
--- a/contracts/utils/test/lib_address_array.ts
+++ b/contracts/utils/test/lib_address_array.ts
@@ -1,14 +1,12 @@
 import {
     addressUtils,
     chaiSetup,
-    expectContractCallFailedAsync,
     provider,
     txDefaults,
     web3Wrapper,
 } from '@0x/contracts-test-utils';
 import { BlockchainLifecycle } from '@0x/dev-utils';
-import { RevertReason } from '@0x/types';
-import { BigNumber } from '@0x/utils';
+import { BigNumber, LibAddressArrayRevertErrors } from '@0x/utils';
 import * as chai from 'chai';
 import * as _ from 'lodash';
 
@@ -54,10 +52,12 @@ describe('LibAddressArray', () => {
             const arr = _.times(3, () => addressUtils.generatePseudoRandomAddress());
             const addr = addressUtils.generatePseudoRandomAddress();
             const freeMemOffset = new BigNumber(-1);
-            return expectContractCallFailedAsync(
-                lib.testAppendRealloc.callAsync(arr, freeMemOffset, addr),
-                RevertReason.InvalidFreeMemoryPtr,
+            const addressArrayEndPtr = new BigNumber(256);
+            const expectedError = new LibAddressArrayRevertErrors.MismanagedMemoryError(
+                addressArrayEndPtr.plus(freeMemOffset),
+                addressArrayEndPtr,
             );
+            return expect(lib.testAppendRealloc.callAsync(arr, freeMemOffset, addr)).to.revertWith(expectedError);
         });
 
         it('should keep the same memory address if free memory pointer does not move', async () => {
diff --git a/packages/utils/src/index.ts b/packages/utils/src/index.ts
index 77c2b7de22..b7b9efcde8 100644
--- a/packages/utils/src/index.ts
+++ b/packages/utils/src/index.ts
@@ -1,3 +1,4 @@
+import * as LibAddressArrayRevertErrors from './lib_address_array_revert_errors';
 import * as LibBytesRevertErrors from './lib_bytes_revert_errors';
 import * as OwnableRevertErrors from './ownable_revert_errors';
 import * as SafeMathRevertErrors from './safe_math_revert_errors';
@@ -29,4 +30,4 @@ export {
     AnyRevertError,
 } from './revert_error';
 
-export { LibBytesRevertErrors, OwnableRevertErrors, SafeMathRevertErrors };
+export { LibAddressArrayRevertErrors, LibBytesRevertErrors, OwnableRevertErrors, SafeMathRevertErrors };
diff --git a/packages/utils/src/lib_address_array_revert_errors.ts b/packages/utils/src/lib_address_array_revert_errors.ts
new file mode 100644
index 0000000000..22ec284cd9
--- /dev/null
+++ b/packages/utils/src/lib_address_array_revert_errors.ts
@@ -0,0 +1,18 @@
+import { BigNumber } from './configured_bignumber';
+import { RevertError } from './revert_error';
+
+export class MismanagedMemoryError extends RevertError {
+    constructor(freeMemPtr?: BigNumber, addressArrayEndPtr?: BigNumber) {
+        super(
+            'MismanagedMemoryError',
+            'MismanagedMemoryError(uint256 freeMemPtr, uint256 addressArrayEndPtr)',
+            {
+                freeMemPtr,
+                addressArrayEndPtr,
+            },
+        );
+    }
+}
+
+// Register the InvalidByteOperationError type
+RevertError.registerType(MismanagedMemoryError);