diff --git a/packages/website/ts/pages/documentation/docs_home.tsx b/packages/website/ts/pages/documentation/docs_home.tsx
index 219903147c..e0ae9614da 100644
--- a/packages/website/ts/pages/documentation/docs_home.tsx
+++ b/packages/website/ts/pages/documentation/docs_home.tsx
@@ -75,10 +75,10 @@ const CATEGORY_TO_PACKAGES: ObjectMap<Package[]> = {
         },
         {
             description:
-                'Launch a 0x relayer in under a minute with Launch Kit. `0x-launch-kit` is an open-source, free-to-use 0x relayer template that you can use as a starting point for your own project.',
+                'Launch a 0x relayer API backend in under a minute with Launch Kit. `0x-launch-kit-backend` is an open-source, free-to-use 0x relayer template that you can use as a starting point for your own project.',
             link: {
                 title: '0x launch kit',
-                to: 'https://github.com/0xProject/0x-launch-kit',
+                to: 'https://github.com/0xProject/0x-launch-kit-backend',
                 shouldOpenInNewTab: true,
             },
         },
diff --git a/packages/website/ts/utils/constants.ts b/packages/website/ts/utils/constants.ts
index 6478e4fcc1..5ab2171b0c 100644
--- a/packages/website/ts/utils/constants.ts
+++ b/packages/website/ts/utils/constants.ts
@@ -104,7 +104,7 @@ export const constants = {
     URL_WETH_IO: 'https://weth.io/',
     URL_CANONICAL_WETH_POST: 'https://blog.0xproject.com/canonical-weth-a9aa7d0279dd',
     URL_ZEROEX_CHAT,
-    URL_LAUNCH_KIT: 'https://github.com/0xProject/0x-launch-kit',
+    URL_LAUNCH_KIT: 'https://github.com/0xProject/0x-launch-kit-backend',
     URL_LAUNCH_KIT_BLOG_POST: 'https://blog.0xproject.com/introducing-the-0x-launch-kit-4acdc3453585',
     URL_WEB3_DOCS: 'https://github.com/ethereum/wiki/wiki/JavaScript-API',
     URL_WEB3_DECODED_LOG_ENTRY_EVENT:
diff --git a/python-packages/sra_client/README.md b/python-packages/sra_client/README.md
index 7d0b98d907..6771f8dede 100644
--- a/python-packages/sra_client/README.md
+++ b/python-packages/sra_client/README.md
@@ -312,7 +312,7 @@ pip install -e .[dev]
 
 ### Test
 
-Tests depend on a running instance of 0x-launch-kit, backed by a Ganache node with the 0x contracts deployed in it. For convenience, a docker-compose file is provided that creates this environment. And a shortcut is provided to interface with that file: `./setup.py start_test_relayer` will start those services. With them running, the tests can be run with `./setup.py test`. When you're done with testing, you can `./setup.py stop_test_relayer`.
+Tests depend on a running instance of 0x-launch-kit-backend, backed by a Ganache node with the 0x contracts deployed in it. For convenience, a docker-compose file is provided that creates this environment. And a shortcut is provided to interface with that file: `./setup.py start_test_relayer` will start those services. With them running, the tests can be run with `./setup.py test`. When you're done with testing, you can `./setup.py stop_test_relayer`.
 
 ### Clean
 
diff --git a/python-packages/sra_client/setup.py b/python-packages/sra_client/setup.py
index 40369d0e8f..29ee9f085e 100755
--- a/python-packages/sra_client/setup.py
+++ b/python-packages/sra_client/setup.py
@@ -54,7 +54,7 @@ class TestPublishCommand(distutils.command.build_py.build_py):
 
 
 class StartTestRelayerCommand(distutils.command.build_py.build_py):
-    """Custom command to boot up a local 0x-launch-kit in docker."""
+    """Custom command to boot up a local 0x-launch-kit-backend in docker."""
 
     description = "Run launch-kit daemon to support tests."
 
@@ -79,7 +79,7 @@ class StartTestRelayerCommand(distutils.command.build_py.build_py):
 
 
 class StopTestRelayerCommand(distutils.command.build_py.build_py):
-    """Custom command to tear down the local 0x-launch-kit test relayer."""
+    """Custom command to tear down the local 0x-launch-kit-backend test relayer."""
 
     description = "Tear down launch-kit daemon."
 
diff --git a/python-packages/sra_client/src/zero_ex/sra_client/__init__.py b/python-packages/sra_client/src/zero_ex/sra_client/__init__.py
index e09ce3f78b..abfedf9609 100644
--- a/python-packages/sra_client/src/zero_ex/sra_client/__init__.py
+++ b/python-packages/sra_client/src/zero_ex/sra_client/__init__.py
@@ -21,8 +21,8 @@ Install the package with pip::
 To interact with a 0x Relayer, you need the HTTP endpoint of the Relayer you'd
 like to connect to (eg https://api.radarrelay.com/0x/v2).
 
-For testing one can use the `0x-launch-kit
-<https://github.com/0xProject/0x-launch-kit#table-of-contents/>`_ to host
+For testing one can use the `0x-launch-kit-backend
+<https://github.com/0xProject/0x-launch-kit-backend#table-of-contents/>`_ to host
 orders locally.  The examples below assume that this server is running locally
 and listening on port 3000, so the Relayer URL they use is
 `http://localhost:3000`:code:.
@@ -45,8 +45,8 @@ To replicate this setup, one could run the following commands:
         0xorg/launch-kit-ci
 
 (Note: This will only work on Linux, because `--network host`:code: only works
-on Linux.  For other platforms one would have to clone `the 0x-launch-kit
-repository <https://github.com/0xProject/0x-launch-kit>`_ and build and start
+on Linux.  For other platforms one would have to clone `the 0x-launch-kit-backend
+repository <https://github.com/0xProject/0x-launch-kit-backend>`_ and build and start
 the server.)
 
 Configure and create an API client instance