diff --git a/packages/website/ts/components/forms/subscribe_form.tsx b/packages/website/ts/components/forms/subscribe_form.tsx
index ef19af6443..761db7517b 100644
--- a/packages/website/ts/components/forms/subscribe_form.tsx
+++ b/packages/website/ts/components/forms/subscribe_form.tsx
@@ -114,7 +114,7 @@ export class SubscribeForm extends React.Component<SubscribeFormProps, Subscribe
             const response = await backendClient.subscribeToNewsletterAsync(this.state.emailText);
             const status = response.status === 200 ? SubscribeFormStatus.Success : SubscribeFormStatus.Error;
             if (status === SubscribeFormStatus.Success) {
-                analytics.indentify(this.state.emailText, 'email');
+                analytics.identify(this.state.emailText, 'email');
             }
             this.setState({ status, emailText: '' });
         } catch (error) {
diff --git a/packages/website/ts/utils/analytics.ts b/packages/website/ts/utils/analytics.ts
index e39998d7a4..e5a1ddfa40 100644
--- a/packages/website/ts/utils/analytics.ts
+++ b/packages/website/ts/utils/analytics.ts
@@ -4,7 +4,7 @@ import { utils } from 'ts/utils/utils';
 
 export interface HeapAnalytics {
     loaded: boolean;
-    indentify(id: string, idType: string): void;
+    identify(id: string, idType: string): void;
     track(eventName: string, eventProperties?: ObjectMap<string | number>): void;
     resetIdentity(): void;
     addUserProperties(properties: ObjectMap<string | number>): void;
@@ -30,8 +30,8 @@ export class Analytics {
     }
     // tslint:disable:no-floating-promises
     // HeapAnalytics Wrappers
-    public indentify(id: string, idType: string): void {
-        this._heapLoadedGuardAsync(() => this._heap.indentify(id, idType));
+    public identify(id: string, idType: string): void {
+        this._heapLoadedGuardAsync(() => this._heap.identify(id, idType));
     }
     public track(eventName: string, eventProperties?: ObjectMap<string | number>): void {
         this._heapLoadedGuardAsync(() => this._heap.track(eventName, eventProperties));