diff --git a/app/product/[handle]/page.tsx b/app/products/[handle]/page.tsx
similarity index 100%
rename from app/product/[handle]/page.tsx
rename to app/products/[handle]/page.tsx
diff --git a/app/sitemap.ts b/app/sitemap.ts
index d8cdfd2ea..c71d02efa 100644
--- a/app/sitemap.ts
+++ b/app/sitemap.ts
@@ -20,7 +20,7 @@ export default async function sitemap(): Promise<Promise<Promise<MetadataRoute.S
 
   const productsPromise = getProducts({}).then((products) =>
     products.map((product) => ({
-      url: `${baseUrl}/product/${product.handle}`,
+      url: `${baseUrl}/products/${product.handle}`,
       lastModified: product.updatedAt
     }))
   );
diff --git a/components/carousel.tsx b/components/carousel.tsx
index d86d17f45..926ffe826 100644
--- a/components/carousel.tsx
+++ b/components/carousel.tsx
@@ -14,7 +14,7 @@ export async function Carousel() {
         {[...products, ...products].map((product, i) => (
           <Link
             key={`${product.handle}${i}`}
-            href={`/product/${product.handle}`}
+            href={`/products/${product.handle}`}
             className="relative h-[30vh] w-1/2 flex-none md:w-1/3"
           >
             {product.featuredImage ? (
diff --git a/components/cart/modal.tsx b/components/cart/modal.tsx
index 4220cfe94..ce94f8d57 100644
--- a/components/cart/modal.tsx
+++ b/components/cart/modal.tsx
@@ -89,7 +89,7 @@ export default function CartModal({
                       });
 
                       const merchandiseUrl = createUrl(
-                        `/product/${item.merchandise.product.handle}`,
+                        `/products/${item.merchandise.product.handle}`,
                         new URLSearchParams(merchandiseSearchParams)
                       );
 
diff --git a/components/grid/three-items.tsx b/components/grid/three-items.tsx
index 2280de26e..92e83ff4f 100644
--- a/components/grid/three-items.tsx
+++ b/components/grid/three-items.tsx
@@ -16,7 +16,7 @@ function ThreeItemGridItem({
     <div
       className={size === 'full' ? 'lg:col-span-4 lg:row-span-2' : 'lg:col-span-2 lg:row-span-1'}
     >
-      <Link className="block h-full" href={`/product/${item.handle}`}>
+      <Link className="block h-full" href={`/products/${item.handle}`}>
         <GridTileImage
           src={item.featuredImage.url}
           width={size === 'full' ? 1080 : 540}
diff --git a/components/layout/product-grid-items.tsx b/components/layout/product-grid-items.tsx
index 0c0e907ed..62277e6b3 100644
--- a/components/layout/product-grid-items.tsx
+++ b/components/layout/product-grid-items.tsx
@@ -8,7 +8,7 @@ export default function ProductGridItems({ products }: { products: Product[] })
     <>
       {products.map((product) => (
         <Grid.Item key={product.handle} className="animate-fadeIn">
-          <Link className="h-full w-full" href={`/product/${product.handle}`}>
+          <Link className="h-full w-full" href={`/products/${product.handle}`}>
             <GridTileImage
               alt={product.title}
               labels={{